Performance Footwear

There are the obvious performance footwear avenues: basketball, soccer, tennis, etc. There are running sneakers, hiking boots, and biking shoes. There are even water shoes and golf shoes.

Why not health care professional shoes? Or, Uber/Lyft/Taxify shoes? Of course, there are options for these industries. And, companies even market towards these industries. But, it seems an opportunity is there for a brand to establish itself as the truck driver shoe. Or, the health care professional shoe. New brands should start commanding these spaces so that there names are synonymous with the vocations.

There are also more specialized avenues to pursue. For instance, some drummers would like specialized sneakers. And, so would some chefs and pilots. The companies providing for these spaces are few and far between; there are demand curves here, and entrepreneurs should take notice.

Brandon Cohn