Monday Vibram

We have a big week coming up.

Monday we're up in Boston checking out Vibram's store on Newbury street. We're then going in to a quick development cycle based on the aesthetic of the store-- we want to make sure our styling fits properly in their assortment, while keeping our brand aligned with theirs.

It's nice because they share many of the same values as us, and I'm starting to think there might be a way to extend the partnership beyond just their stores.

For instance, there could be a retail play to be made-- something where we partner with Vibram to distribute national through private label chains.

There team is fantastic, and very much on board with exploring new ideas. It's a creative partnership, which is huge.

More to come.


Brandon Cohn