Massachusetts to Memphis

Today we're up at Vibram in Massachusetts checking out the Newbury store.

We may be running some version of the Key for them in a whiteout, a blackout, and then also a low-top option. Something with the same silhouette but abbreviated before it hits the ankle.

We're out-soling this line with Vibram's Megagrip product, so it should be a cool balance between lifestyle up top and trekking underneath.

There's a few retail stores in Tennessee we're in communication with as well. It'll be interesting to see which product moves depending on the market; we know Boston and Memphis have different tastes, but we'll have to drill down in to the specifics to make sure we're developing each line correctly.

It's another advantage of handcrafting all of our styles in NYC; we don't have to rely on one generic line to fit everyone across the country.

We can specify styles as needed, given where they're being sold and what the market is.

Brandon Cohn