Open Kitchen

Last weekend I was at a great coffee shop in the East Village called Abraço.

They've got a cool vibe, but what's unique is their kitchen setup. It's an open floor plan-- you see the entire kitchen, which is adjacent to where you sit, which is adjacent to the front counter.

The transparency was powerful not just because you get to see a different side of a shop, but because of the cleanliness that pervaded the place.

It was as if they were saying, 'we've got nothing to hide. See?'

It's meaningful because it gives an authentic experience from beginning to end. Not just what you're eating but how it's being prepared and where it's being prepared.

The goal of our Studio page is to do something similar. Not just show the product but the process as well.

Brandon Cohn