Version 2.0

We've got equipment and material galore descending on the factory this week: strobel machine, sidewall stitching machine, die cutter, dies, insole material, downdraft machine, leather, threads, Vibram outsoles, EVA, cushioned insoles.

We're arriving at another inflection point, which is exciting. We're basically thinking of it as an additional launch–- version 2.0.

A big differentiator between us and other companies that set up base in the States is that we're pushing for higher volume production. We handcraft our product, but we don't want to do one-offs.

We're looking to be competitive with any other big-name footwear brand, which is why we're bringing in some more efficient production techniques.

Brandon Cohn