Moving West

Our business is starting to move west, which is fun.

Sales have gone from New York, then south, then through the South, and now up through California. We're also beginning to see sales pick up in the Midwest and a little bit out of Canada.

It's hard to identify where the interest is coming from. I'm assuming it's mostly organic with word-of-mouth. Someone buys a pair or two, and then tells a friend or two, and so on.

It's how we wanted to grow the business. Rather than throwing Ad dollars at everyone, the product should really lead the charge.

Speaking of which, more product to come. We've got a brand new line coming out shortly. We'll keep you posted.

Brandon Cohn