Efficiency x Creativity

The Strobel machine we brought in is being put to work this week. Different sewing machines have different functionalities-- the Strobel machine is able to stitch around the edges of multiple pieces of material that are held together.

Doing this means that we can stitch a fabric bottom directly beneath and to the Upper. This way, the entire shoe can be 'slipped' on to the Last (hence, the Slip-Lasting method) and then molded down.

Doing this is quicker than hand Lasting the shoe. It means our production capacity can ramp up with our sales.

Efficiency, efficiency, efficiency. It helps open up the channels for creativity.

Brandon Cohn