Excess Product

We've got a new logo and website layout in the works this week-- headed up by Lujia. It's mostly a consolidation of all the information we've received over the past 6 months. A way of synthesizing everything in to a coherent image that we can move forward with.

This includes what's selling well, what products are getting the strongest reactions, and how retailers are reacting to us. And, of course, our core belief system of dictating a productive conversation in American culture.

I was walking through Nordstrom Rack yesterday and was blown away by the excess of merchandise. Seemed wasteful... Maybe there's something to be said about wastefulness as well.

Not just wastefulness during production, but the wastefulness of excess product. 


Brandon Cohn