Website overhaul is underway. That includes new photos, new shoes, new layout, new copy.

We're probably going to do a turnover between today and the end of next week. Our most recent line is going to be posted by tomorrow, and then from there we're going to begin modifying content.

The idea is to make the branding more cohesive. Right now I think the brand communication is reasonably clear, but it could be distilled so that it's more singular.

Something direct. Simple. With clarity.

Especially now that our core brand concept is fully developed, we're starting to move more in to the realm of refining communication.

Brandon Cohn