We've been avoiding the trade shows so far this year, but I'm thinking about jumping in to one sometime soon. Maybe PROJECT?

It's a bit stuffy, to be honest, but a nice opportunity to meet retailers. Not sure if pushing for more retail is the way we want to go though-- the elevated boutique is a good fit for our product, not so much the Fortune 1000 store.

A pop-up shop is also on our minds. Could be cool to open a small SoHo space for a week. Showcase the product, do an art instillation, drink coffee.

Brandon Cohn